Transformational experiences in brotherhood
BROS is a community project focused on enhancing the physical, mental, emotional and spiritual wellbeing of men. We provide online and in-person experiences for men to connect, share and grow together.
BROS is a collective with a mission to restore the vitality of men, cultivating generations of healthy, honest masculinity.
We understand that in today’s world, men are often disconnected both from their own emotional process, and from a sense of belonging and greater purpose.
Through creating the space for connection, and providing the tools for reaching into the depths, BROS exists as the medicine and inspiration for modern men looking for alternative methods of coming into alignment with their highest self.
Our inter-generational community extends beyond just the men, to partners, children, extended whānau, friends, colleagues, communities, and more.
These connections are the reason for the work we do.
Purpose
Foundational Pillars
These foundational Pou [Pillars] guide our journey together in both physical & relational experiences both online & offline.
Vitality
Depth
Connection
BROS began it’s journey in 2020 led by Graedon Parker (pictured, right) as OM Brotherhood, an extension of social enterprise Organic Mechanic.
In 2023, we joined together to rebrand and shape BROS - a kaupapa based on the holistic wellbeing of men. Since then, we’ve run gatherings for men across Aotearoa — from festival events to one-night gatherings.
We’re regularly running our BROS Online Experience where we connect monthly on Zoom with men across the globe.
Our Roots
